Forget about suntan lotion, seashells, and coastal fine dining for a moment (gasp!) because there’s another kind of treasure hunt waiting in Naples, Florida. Downtown Naples’ Fifth Avenue South shopping area is a shopper’s nirvana.
Prepare to dive into a world of curated boutiques, high-end international fashion finds, unique local gems, gift shops, and the finest art galleries on the Gulf Coast, all interwoven with the laid-back elegance of Naples.
Emerge from your beautiful vacation home ready to discover why this sun-kissed avenue is more than just a street. Grab your credit card, we’re going shopping!
Marilyn’s
- Address: 375 5th Avenue South, Naples, FL
- Website: marilynhellman.com
- What they sell: Designer European fashion
Marilyn’s is an iconic boutique and a must-visit on Fifth Ave. Fashionistas flock to Marilyn’s for a curated selection of the latest trends from European designers like Dolce & Gabbana and Valentino.
Owner Marilyn Hellman teaches her customers about upcoming trends through her ever-popular seminars. Prepare to be wowed by stunning dresses, statement jewelry, and impeccable tailoring.
Petunias
- Address: 824 5th Ave S #106, Naples, FL
- Website: petuniasofnaples.com
- What they sell: Women’s clothing and accessories from smaller designers and local artisans
Petunias is a vibrant boutique on 5th Avenue South, known for its bohemian flair and fun fashions for all ages and sizes.
You’ll find flowing tunics in floral prints, breezy sundresses, and chic handcrafted jewelry made with semi-precious stones. They cater to a wide range of styles, from boho chic to beachy casual, ensuring there’s something for everyone.
ROUZE
- Address: 494 5th St S, Naples, FL
- Website: shoprouze.com
- What they sell: Chic women’s clothing from independent designers
This trendy boutique brings the pulse of New York City to Naples. Forget mass-produced trends, ROUZE champions independent designers and emerging talent. You’ll find unique cuts, innovative fabrics, and bold prints that won’t be found anywhere else on Fifth Avenue.
The atmosphere is vibrant and welcoming, with the staff always ready to offer styling advice for the perfect outfit. They take pride in building relationships with their customers in an effort to make this the best shopping experience.
It’s the perfect place to discover your next fashion obsession and add a touch of individuality to your wardrobe.
Back of the Bay Boutique
- Address: 616 5th Ave S, Naples, FL
- Website: backofthebayboutique.com
- What they sell: Women’s resort wear
Back of the Bay Boutique is a haven for resort wear enthusiasts. Think breezy, colorful dresses and comfy yet stylish pieces. This boutique offers more than just beachy attire; it’s a curated experience that captures the essence of sunshine and style whether you’re out to lunch or on the golf course.
Featuring brands like Lulu-B, Jess and Jane, and Gigi Moda ensures you’ll find something special if you’re looking for a classic beach cover-up or a statement piece to make a splash.
Soma
- Address: 600 5th Ave S #104-106, Naples, FL
- Website: soma.com
- What they sell: Women’s lingerie and sleepwear
With an emphasis on design and style, Soma doesn’t just prioritize comfort. Their collections are also stylish and fashionable. They offer a variety of colors and textures to suit different tastes and preferences.
Trained fit stylists are available to help you find everything from classic and timeless pieces to more trendy and playful designs.
White House Black Market
- Address: 555 5th Ave S Unit 102, Naples, FL
- Website: whitehouseblackmarket.com
- What they sell: Women’s clothing
White House Black Market (WHBM) is a popular women’s clothing chain known for its modern and sophisticated take on black and white fashion. From little black dresses to trendy jumpsuits and tailored pants, there’s something for every occasion.
Port Royal Jewelers
- Address: 623 5th Ave S, Naples, FL
- Website: portroyaljewelers.com
- What they sell: Custom fine jewelry
Port Royal Jewelers is a renowned name in Naples known for its exquisite collection of fine jewelry, exceptional craftsmanship, and a rich family legacy.
Port Royal Jewelers isn’t just a store; it’s a destination if you’re a seasoned collector just starting your love affair with jewelry. Their expert staff, with generations of experience, is dedicated to guiding you through the world of gemstones, helping you find the perfect piece that speaks to you.
Best of Everything
- Address: 747 5th Ave S, Naples, FL
- Website: bestofeverything.com
- What they sell: Jewelry and accessories
Best of Everything is a unique shop for fashion accessories, gifts, and home decor. From statement necklaces to delicate bracelets and trendy hair accessories, you’ll find a vast collection of jewelry for every occasion and style.
Add a pop of color and personality with their selection of scarves and find the perfect gift, from birthday trinkets and travel souvenirs to home decor accents and unique keepsakes.
Giggle Moon
- Address: 720 5th Ave S #105, Naples, FL
- Website: facebook.com/Gigglemoonnaples
- What they sell: Children’s clothing store
Giggle Moon is a charming boutique for little ones. Prepare to step into a wonderland of whimsical clothes, educational toys, and happy squeals. Giggle Moon is all about letting imaginations run wild and celebrating the pure joy of childhood.
Naples Soap Company
- Address: 614 5th Ave S, Naples, FL
- Website: naplessoap.com
- What they sell: Health and beauty
The Naples Soap Company focuses on natural skincare and bath products made with organic butters and scented with essential oils. They offer a wide range of handmade, organic, and luxurious products for both body and home, catering to all skin types and preferences.
Aldo Castillo Gallery
- Address: 634 5th Ave S, Naples, FL
- Website: aldocastillogallery.com
- What they sell: Art gallery
The Aldo Castillo Gallery showcases a diverse range of paintings, sculptures, photographs, and mixed media installations with bold abstract expressions and hyper-realistic landscapes from established and emerging artists.
The gallery has established itself as a leading force in contemporary art, both in Naples and internationally. They represent artists from around the world, offering a unique perspective on the global art scene. You’ll discover hidden gems and renowned names, all under one roof.
Englishman Fine Art
- Address: 365 5th Ave S Ste 101, Naples, FL
- Website: teafine.art
- What they sell: Fine art gallery
Englishman Fine Art is one of the most charming art galleries in Naples, known for its extensive collection of paintings, antiques, and contemporary art, all with a touch of English flair. From 18th and 19th-century paintings to contemporary pieces, the gallery boasts a diverse collection that spans centuries and styles.
The Spa On Fifth
- Address: 699 5th Ave S, Naples, FL
- Website: innonfifth.com/spa-wellness
- What they offer: Day spa
The Spa on Fifth is an oasis of tranquility. It offers a haven for those seeking to soothe their minds, pamper their bodies, and reconnect with their inner peace.
The atmosphere is warm and inviting, with elegant décor, soothing music, and gentle fragrances to create a sense of calm and luxury that washes away the stress of everyday life.
The Spa on Fifth offers a menu of treatments designed to cater to your individual needs; whether you’re looking for a relaxing massage, a rejuvenating facial, or an invigorating body scrub, their skilled therapists will tailor a treatment plan just for you.
Stay In Naples, Florida
After your shopping extravaganza and before you head back to your holiday oasis for some guilt free R&R, grab a coffee, an ice cream, or a bite to eat at a cafe or bistro within walking distance just a few blocks away in Old Naples.
